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You are watching: What are the two main objectives associated with data mining
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1. WHAT ARE THE TWO MAINOBJECTIVES ASSOCIATEDWITH DATA MINING?THE ANSWER IS:Uncovering Trends and PatternsUNCOVERING TRENDS AND PATTERNS IS A GREAT POWER FOR THE BUSINESSESOF ALL SECTORS AND INDUSTRIES.READ UP ON BREWING TIME, TOO!WHAT IS DATA MINING?Data mining is a process of turning raw data intouseful information. It is a process of sorting a largeamount of data to find out patterns and establishtrends and relationships to solve problems.Why discovering hidden trendsand patterns is crucial for�the business?Companies which can successfully extract and uncover trendsand patterns are able to know and understand better theircustomers. These companies are able to develop more effectivemarketing strategies, increase sales, decrease costs and etc.Who benefits from data mining?- Marketing- Finance and banking- Governing organizations-�Manufacturing- Science- Policing- Insurance- Health industry and many manyothersHow can the hidden trends and patternsbe uncovered?With automated software solutions. You can detectconnections and patterns with intuitive tools, analyze key dataquality metrics and uncover important trends on the go,explore big data in no time on your mobile phone, iPad,iPhone, and etc.One of the most popular examples of data mining that uncoverpatterns is the discovery that beer and diapers are often purchasedtogether. Marketers discovered that it is a common habit for Fathersto take some beer when they are going to buy diapers. The stores canuse this information to place the beer and diapers in closeness.Examplehttp://intellspot.com