Facing westbound traffic near the 123 mile marker on Interstate 94 in Albion is an innocuous-looking billboard.
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At first glance, it appears to be an advertisement for a local news outlet, with a pair of smiling anchors dressed in suits and the text: “GOOD MYTHICAL MORNING THE #1 INTERNET MORNING SHOW IN ALBION.”
The “anchors” are Rhett McLaughlin and Lincoln “Link” Neal, hosts of the popular YouTube variety series “Good Mythical Morning.” There is, in fact, no ratings data for Internet morning shows in Albion or anywhere else.
And those aren”t suits. It”s their naked torsos covered in body paint.
The billboard is less of an advertisement than it is a scavenger hunt for the show”s fans, of which there are many. Good Mythical Morning was first broadcast in 2012 and has racked up more than 4 billion video views since.
Yes, that”s billion.
In season 14, episode 13, the hosts explained the meaning behind the bizarre ad campaign, which started in September.
“Yeah, that”s right! So keep your eyes peeled for our billboards in a small town near you,” Neal said. “And watch our socials for clues as to their locations, and then you can share your findings with the hashtag MythicalUSA.”
As longtime fans of the show, Justin and Kayla Lopshire of Colon heeded the call. They drove nearly an hour to snap a picture of the billboard in Albion and post it on Twitter.
“We were on Twitter, following different ones within the Rhett and Link community. Every time someone found (a billboard), they have posted that billboard on a map,” Justin said. “When I saw it was located in Albion, I told my wife we need to get up here and see this. You just want to be there yourself and get a picture rather than seeing it from someone else.
“I knew that when I came up that they were in body paint, because they had talked about it on other shows. But anyone driving by, they wouldn”t notice they were shirtless.”
Rhettandlinkommunity.com is a fan site and blog that has tracked the billboards as well as advertisements on buses, buildings and in airports through the Twitter hashtag #MythicalUSA.
To date, they have found 50 across the country. They even have a map.
Nick Buckley can be reached at nbuckley
jonathanlewisforcongress.com or 269-966-0652. Follow him on Twitter: