The makeup destinationhad been hyping their customers up for their annual Rewards Day, where shoppers could use their points to wincrazy prizes. Depending on how many points you hadracked up on your account, you could winthings like trips to Paris, $500 worth of makeup, designerpurses, and gift packages from high-end makeup brands. Obviously beauty addicts everywhere were beyondexcitedto log on and get their prizes.
You are watching: Sephora epic rewards fail
But much like certain other epicrewardsdays(we”re looking at you Amazon Prime), the hype built it up too much, and the reality, was a disappointment to mostshoppers.
First, customers were told theRewards Day wouldstart on August 10th during “business hours”, so no one knew exactly when to log onto get their prizes — which didn”t make anyone feel any better about the prizes drying up within minutesof it finally launching and hundreds of loyal customers being greeted with this message:
To make matters worse, manycustomers who were able to grabthe rewardsbefore they sold out then had their hopes crushed when they went tocheckout and found out the prize was no longer available.
So, all the jilted customers took to Twitter (where else?) to express their anger and frustration:
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Ugh me all day today
Sephora #EpicRewards #EpicFail pic.twitter.com/zoAnLGfi9T
— Renée (
Mimi4Ever1990) August 10, 2015
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My feelings on the #SephoraEpicRewards #sephoraepicfail I”m loyal, I”m Rouge, why me? 😢 pic.twitter.com/1IuJXlzJn9
— KilO (
Tweet_Dis_Kiara) August 10, 2015
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Sephora another hour and no epic rewards. I see the appeal of Ulta now. #Sephoraepicrewards #Sephoraepicfail
— Jenny Carlos (
beautyonarainyd) August 10, 2015
Sephora has been respondingto dissatisfiedcustomers” tweets asking them to DM them with their specificissues, but no word yet on if or howthe brand plans to make it up to customers.Hopefully, theserewards dayfails will encourageotherbrandsplanning similar shopping incentives to do a better job planning in advance to ensure the reality lives up to all the hype.
Noelle DevoeEntertainment EditorWhen I”m not holed up in my room going on a completely unproductive Netflix binge or Tumblr stalking Timothée Chalomet, I”m searching for awesome celeb news stories that jonathanlewisforcongress.com readers will love!
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