What is the fundamental difference between domestic marketing and international marketing quizlet?
The only difference between domestic marketing and international marketing is that the activities take place in more than one country. Therefore, the marketing task is the same throughout the world.
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Which of the following is a typical consequence of company’s having alien status in the context of international marketing?
Which of the following is a typical consequence of company’s having “alien status” in the context of international marketing? it increases the difficulty of gauging changes in the international business climate.
Which of the following best defines adaptation on the part of an international marketer?
Which of the following best defines adaptation on the part of an international marketer? It is a conscious effort to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.
Which of following is a feature common of the no direct foreign marketing stage and the infrequent foreign marketing stage of international marketing involvement?
Which of the following is a feature common to the no direct foreign marketing stage and the infrequent foreign marketing stage of international marketing involvement? They are not the result of plans developed specifically to expand a business internationally.
Which of the following is a social globalization measure?
Social globalization: Our main measure of this type of globalization is the social KOF globalization index, which is based on the following variables: telephone traffic transfers (percent of GDP); international tourism foreign population (in percent of total population); international letters (per capita); internet …
How has globalization impacted domestic markets in the United States?
How has globalization impacted domestic markets in the United States? The domestic companies have reduced their manufacturing employment more than U.S. multinationals. e. Multinational manufacturing companies in all industries and sizes have outperformed their domestic counterparts.
What is the most profound change for firms at the global marketing stage of internationalization?
What is the most profound change for firms at the global marketing stage of internationalization? Companies treat the world, along with home market, as one market.
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Why is the international marketer’s task more difficult than that of the domestic marketer?
International marketing tasks more difficult than domestic marketing tasks because of the degree of environmental uncertainty. International marketers face home and also foreign country environmental factors and this makes for greater uncertainty (controllable elements and TWO uncontrollable environments).
Which of the following is an example of reciprocity in international trade?
Which of the following is an example of “reciprocity” in international trade? France reduced tariffs on wheat imports after Great Britain reduced tariffs on wheat imports. When countries give each other the same trade concessions they give to all other countries.
What is reciprocity in international trade?
Reciprocity, in international trade, the granting of mutual concessions in tariff rates, quotas, or other commercial restrictions. Reciprocity implies that these concessions are neither intended nor expected to be generalized to other countries with which the contracting parties have commercial treaties.
What is reciprocity principle?
The reciprocity principle is one of the basic laws of social psychology: It says that in many social situations we pay back what we received from others. In other words, if John does you a favor, you’re likely to return it to him.
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What is the effect of trade barriers?
Introduction. Trade barriers, such as tariffs, have been demonstrated to cause more economic harm than benefit; they raise prices and reduce availability of goods and services, thus resulting, on net, in lower income, reduced employment, and lower economic output.
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